social and behavior change (SBC) Tag

  /  Posts tagged "social and behavior change (SBC)" (Page 3)

In Kinshasa, Democratic Republic of Congo, more than a quarter of women have unmet need for voluntary family planning, affecting both their educational and economic opportunities—and their health. The Masculinité, Famille, et Foi project has sought to shift social norms to support the use of voluntary family planning among young couples in the city.

Social and behavior change (SBC) approaches can increase the use of modern contraceptives by addressing the attitudes and social norms that influence demand. However, they often do not receive attention, partly because many practitioners are not effectively measuring their SBC efforts. Breakthrough ACTION interviewed voluntary family planning stakeholders in West Africa to learn why.

When it comes to family planning and reproductive health (FP/RH) programming, encouraging behavior change starts by understanding what shapes consumer decisions. Because when we truly understand the core attitudes that influence – and at times, limit – how people perceive contraception, we can better design and deliver solutions that serve their needs.