Knowledge Marketing

  /  Knowledge Management   /  Knowledge Marketing

The EAST framework, developed by the Behavioural Insights Team (BIT), is a notable and well-used behavioral science framework that FP/RH programs can use to overcome common biases in knowledge management for FP/RH professionals. EAST stands for “easy, attractive, social, and timely”—four principles that Knowledge SUCCESS as it designs and implements knowledge management activities to get the

Maryam Yusuf, an Associate with Busara Center for Behavioral Economics, shares research on cognitive overload and choice overload, offers insights from co-creation workshops, and suggests considerations for sharing information without overwhelming audiences.