How to Adapt SBCC Materials

A short guide to adapting social and behavior change communication (SBCC) materials with step-by-step instructions.

After completing this guide, users will:

Content Adaptation: TCI University Course

This course on the TCI University Toolkit website focuses on adapting program approaches and tools. It lists reasons why to use adaptation, benefits of adaptation, and outlines the steps in implementing an adapted program approach.

Adapting Proven Program Approaches and Tools

Visual Content Resources

Thinking of Making a Whiteboard Animation? Read This First! This brief article provides eight tips to help you produce an engaging video. It provides prompts and information to help you save time and effort when creating a piece of visual content.

Sample Output: Visual Content

Prior to the development of K4Health's Economic Benefits of Family Planning video, a team of 3-5 members discussed their vision and goals for the video and developed a creative brief to guide their process. This document provides the thinking that went behind the development of that video and can be used as an example for others developing visual content.

Exercise: Visual Content

In this activity, facilitators will ask participants to work through a creative brief for developing visual content. The purpose of the exercise is to outline the important aspects for participants to consider if/when they begin a process to create visual content—for example, the intended audience, the call to action, and key messages.

Visual Content

This presentation provides an overview on using visual content to communicate information. It explains what visual content is and why and when it should be used to communicate that information. It also highlights important considerations for developing visual content, outlines the steps and processes for creating visual content, and provides recommendations on tools and resources to use to create visual content.

Content Adaptation Case Study Examples

We highlight five case studies that provide real-life examples and lessons learned based on different types of adaptation. Examples include adapting training curricula into an SMS-based health communication program in Kenya and Tanzania, repackaging eLearning content to an interactive voice response (IVR) training course in Kenya, and adapting health videos for a Southeast Asian audience and Sub-Saharan Africa audience.

Content Adaptation Template

This simple template contains some guiding questions and considerations for those planning to adapt content. We recommend that you review the Powerpoint and Exercise, or the Making Content Meaningful guide, before partaking in this step.

Content Adaptation Sample Output

Medical Aid Films, an organization featured as a case study in the Making Content Meaningful guide, worked to adapt their health videos for different audiences in Southeast Asia and Sub-Saharan Africa. They identified existing films which could provide valuable educational content about pregnancy and childbirth for women in developing countries.