{"id":6632,"date":"2023-07-18T17:54:58","date_gmt":"2023-07-18T17:54:58","guid":{"rendered":"https:\/\/kmtraining.org\/new-high-impact-practice-briefs-on-social-and-behavior-change-for-family-planning\/"},"modified":"2026-04-28T13:13:42","modified_gmt":"2026-04-28T13:13:42","slug":"new-high-impact-practice-briefs-on-social-and-behavior-change-for-family-planning","status":"publish","type":"post","link":"https:\/\/kmtraining.org\/fr\/new-high-impact-practice-briefs-on-social-and-behavior-change-for-family-planning\/","title":{"rendered":"New High Impact Practice Briefs on Social and Behavior Change for Family Planning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The HIPs Partnership in collaboration with the IBP Network recently hosted a three-part webinar series to highlight three recently-published High Impact Practice (HIP) briefs on Social and Behavior Change (SBC) for family planning. The three briefs were launched at the SBCC Summit in December 2022. The webinar series, held in March-May 2023, shared information about the new briefs with a larger global audience. This blog post highlights key information from the webinar series; all HIP briefs and webinar recordings can be found on the <a href=\"https:\/\/www.fphighimpactpractices.org\/\" target=\"_blank\" rel=\"noopener\">HIPs website<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"text-decoration: underline\">New HIP Briefs on Social and Behavior Change (SBC) for Family Planning<\/span><\/h3>\n<p>During the <a href=\"https:\/\/sbccsummit.org\/en\/\" target=\"_blank\" rel=\"noopener\">SBCC Summit<\/a> in Marrakech, Morocco in December 2022, The HIPs Partnership hosted an event to launch three new High Impact Practice (HIP) briefs on Social and Behavior Change (SBC) for family planning. Titles and links to the briefs are as follows:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.fphighimpactpractices.org\/briefs\/couple-communication\/\" target=\"_blank\" rel=\"noopener\">Promoting healthy couples\u2019 communication to improve reproductive health outcomes<\/a><\/li>\n<li><a href=\"https:\/\/www.fphighimpactpractices.org\/briefs\/knowledge-attitudes-and-beliefs\/\" target=\"_blank\" rel=\"noopener\">Knowledge, Beliefs, Attitudes, and Self-efficacy: strengthening an individual\u2019s ability to achieve their reproductive intentions<\/a><\/li>\n<li><a href=\"https:\/\/www.fphighimpactpractices.org\/briefs\/social-norms\/\" target=\"_blank\" rel=\"noopener\">Social Norms: Promoting community support for family planning<\/a><\/li>\n<\/ol>\n<p>The December 2022 event featured presentations from the authors of the new briefs\u2014along with experts in these practices. The speakers offered their perspectives and highlighted the importance of the new briefs. The goal of this launch event was to share this new suite of SBC HIP briefs with public health decision makers and SBC practitioners who can use the briefs to advance family planning policies and programs.<\/p>\n<h3><span style=\"text-decoration: underline\">Webinar Series on new SBC HIP Briefs<\/span><\/h3>\n<p>As part of continued dissemination of the new briefs, HIPs partners held a webinar series from March &#8211; May 2023 to offer a more in-depth look at the evidence and implementation guidance included in each of the new briefs. Each webinar included an overall introduction to the HIPs, a summary of the SBC HIPs, an overview of each new HIP brief, an implementation perspective, and question and answer (Q&amp;A) session.<\/p>\n<p><strong>Below is a summary of the HIPs introduction, which was the same across all three webinars, followed by brief highlights from each webinar.<\/strong><\/p>\n<h3><span style=\"text-decoration: underline\">HIPs introduction (included in all three webinars)<\/span><\/h3>\n<p>Each webinar began with a welcome and introductory remarks from Maria Carrasco, Senior Implementation Sciences Technical Advisor, Office of Population and Reproductive Health, USAID. She introduced the webinar and then provided an introduction to the HIPs.<\/p>\n<p>The HIPs are family planning practices that are vetted by experts against specific criteria: replicability, scalability, sustainability, cost-effectiveness, and evidence of impact in achieving certain family planning outcomes. HIP briefs are short and written using clear language. There are four categories of HIP briefs: Enabling Environment Service Delivery, Social and Behavior Change (SBC), and Enhancements. All HIP briefs include a summary of evidence as well as tips for implementation. All briefs can be found on the <a href=\"https:\/\/www.fphighimpactpractices.org\/\" target=\"_blank\" rel=\"noopener\">HIPs website<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Listen to a recording of this segment [<a href=\"https:\/\/www.youtube.com\/watch?v=KyWSq4S4Zkk&amp;t=137s\" target=\"_blank\" rel=\"noopener\">02:17 &#8211; 07:57<\/a>]<\/p>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"text-decoration: underline\">SBC introduction (included in all three webinars)<\/span><\/h3>\n<p>This webinar series focused on HIPs for SBC, and each webinar included a brief introduction to SBC\u2014an evidence-driven approach to improve and sustain changes in behaviors that can lead to improved health outcomes. Of the six SBC briefs, three are new. The three existing SBC briefs focused on channels for reaching audiences: mass media, community group engagement, and digital health for SBC. The three new SBC briefs focus on addressing key behavioral determinants that can impact family planning outcomes: couples\u2019s communication; knowledge, beliefs, and attitudes; and social norms. The intention is for these briefs to be used together, as a suite.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element vc_custom_1689278807084  img-margin-bottom-0\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Listen to a recording of this segment [<a href=\"https:\/\/www.youtube.com\/watch?v=KyWSq4S4Zkk&amp;t=474s\" target=\"_blank\" rel=\"noopener\">07:54 &#8211; 13:02<\/a>]<\/p>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"text-decoration: underline\">Webinar on Couples Communication HIP<\/span><\/h3>\n<p><em>\u201cWe incorporate stories that show reality, but also stories of positive men and couples that can also serve as a good source of information [to promote couples\u2019 communication].\u201d<\/em><br \/>\n<em>\u2013Esete Getachew, CCP<\/em><\/p>\n<p>Key information:<\/p>\n<ul>\n<li>This brief focuses on interventions demonstrated to help couples and sexual partners discuss family planning and reproductive health and make equitable decisions to reach fertility intentions.<\/li>\n<li>Healthy couples\u2019 communication can increase uptake of modern contraception and help couples achieve their fertility intentions. Promoting couples\u2019 communication can also improve gender equality.<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/www.fphighimpactpractices.org\/couples-communication-to-improve-reproductive-health-outcomes-webinar\/\" target=\"_blank\" rel=\"noopener\">webinar<\/a> took place on March 14, 2023 and included the following:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_accordion wpb_content_element  not-column-inherit\" data-collapsible=\"\" data-vc-disable-keydown=\"false\" data-active-tab=\"1\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#highlights-from-the-presentations\">Highlights from the presentations<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><strong>Rob Ainslie:<\/strong>\n<ul>\n<li>Programs can use a range of SBC interventions to improve couples\u2019 communication, including: counseling sessions, mass media, peer education to reach men, and more.<\/li>\n<li>It is important to address the gender and power dynamics within a context\u2014including gender-based violence\u2014before implementing couples\u2019 communication interventions. Ensure that interventions \u201cdo no harm\u201d to undermine women\u2019s autonomy.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Esete Getachew:<\/strong>\n<ul>\n<li>Communication for Health, a USAID-funded integrated SBC project, was implemented in Ethiopia in 2015-2020. The program used a range of interventions to model and support healthy couples\u2019 communication, including a weekly radio program, a mobile application, and job aids for health extension workers.<\/li>\n<li>A mid-term evaluation indicated that the program\u2019s interventions led to significant improvement on gender-equitable norms, and also resulted in improved health behaviors in a range of topics (including family planning, hand washing, antenatal care).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#highlights-from-the-qa\">Highlights from the Q&amp;A<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><strong>Question: From all possible channels to use to address couples\u2019 communication, how do we know which channel will work the best?<\/strong>\n<ul>\n<li><strong>Answer (Rob):<\/strong> This is dependent on the objectives of the program, your budget, available resources, and what channels people prefer within their community. The more channels you are using to engage people, the better chance their behavior will be changed.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: How can we monitor radio and TV engagement?<\/strong>\n<ul>\n<li><strong>Answer (Esete):<\/strong> We used \u201creach and recall\u201d data collection to keep track of how many of our messages reached the target audiences. We made changes based on our findings. We also collected listener feedback through a free call-in line, and made changes accordingly.<\/li>\n<li><strong>Answer (Rob):<\/strong> Radio and TV stations also have social media channels, which can be used to obtain feedback from users.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: What challenges have you faced in implementing job aids for health extension workers?<\/strong>\n<ul>\n<li><strong>Answer (Esete):<\/strong> Health extension workers have their own gender biases, which affect couples\u2019 communication, even with the guides that we provided. We conducted training with them, to accompany the tool.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: Low- and middle-income countries are sometimes \u201cmedia dark.\u201d What methods can we use in these settings?<\/strong>\n<ul>\n<li><strong>Answer (Rob):<\/strong> There are a number of ways to improve couples\u2019 counseling without using mass media. The brief provides program examples including small group counseling, mixed couple counseling sessions, community mobilization efforts, and house-to-house visits.<\/li>\n<li><strong>Answer (Esete):<\/strong> We tried using the content from the radio and taking it to the community, organizing a \u201clisteners group\u201d where they listened to the story and had a discussion. However, we did not reach many listeners this way, because these techniques had resource challenges for our team.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: In real-world programs, we may not be able to use different channels due to resource constraints. What are the preferred channels to use in these situations?<\/strong>\n<ul>\n<li><strong>Answer (Esete):<\/strong> Having something integrated within an existing system (such as the Health Extension Worker system in Ethiopia) is a powerful and cost-effective mechanism to reach households. Creating job aids that support their work in couples\u2019 communication was impactful, because it was an existing system that can be reinforced.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"text-decoration: underline\">Webinar on Knowledge, Beliefs, Attitudes, and Self-Efficacy HIP<\/span><\/h3>\n<p><em>\u201cThere is plenty of evidence showing that strengthening family planning knowledge is absolutely essential\u2014and that individuals who have correct information about contraception, including side effects, tend to look more favorably upon, and are more likely to use family planning.\u201d<\/em><br \/>\n<em>\u2013 Lynn Van Lith, CCP<\/em><\/p>\n<p><strong>Key information:<\/strong><\/p>\n<ul>\n<li>Individuals with accurate and substantial family planning knowledge, such as knowledge of fertility or contraceptive side effects, are more likely to use family planning.<\/li>\n<li>In addition to knowledge, other factors influencing an individual\u2019s ability to reach their fertility intentions include beliefs, attitudes, and self-efficacy.<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/www.fphighimpactpractices.org\/knowledge-beliefs-attitudes-and-self-efficacy-strengthening-an-individuals-ability-to-achieve-their-reproductive-intentions-webinar\/\" target=\"_blank\" rel=\"noopener\">webinar<\/a> took place on May 16, 2023 and included the following:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_accordion wpb_content_element  not-column-inherit\" data-collapsible=\"\" data-vc-disable-keydown=\"false\" data-active-tab=\"1\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#highlights-from-the-presentation\">Highlights from the presentation<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><strong>Lynn Van Lith:<\/strong>\n<ul>\n<li>Strengthening family planning knowledge is fundamental to voluntary, informed, and correct contraceptive use\u2014and can help dispel myths and misconceptions.<\/li>\n<li>Self-efficacy\u2014or the power of a person to recognize one\u2019s own capacity to execute behaviors to reach a goal\u2014is strongly associated with voluntary contraceptive use.<\/li>\n<li>A number of interventions have been shown to work, including mass media, counseling, participatory methods, and digital tools.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Laraib Abid:<\/strong>\n<ul>\n<li>Despite the availability of SRH services in Pakistan, many people do not use them because of the lack of knowledge. To address this, the Pakistani group MASHAL designed a digital health application, Bridge the GAP, to improve family planning and reproductive health knowledge.<\/li>\n<li>Bridge the GAP has improved youth engagement and knowledge around family planning. The program has reached 3 million youth and has trained 10,000 youth in person.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#highlights-from-the-qa\">Highlights from the Q&amp;A:<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><strong>Question: In some low-fertility context countries, traditional method use is very high, whereas modern methods are low. Are there any studies explaining why some people opt for traditional method use\u2014by choice, access, social norms, etc? How can SBC frameworks help us dig deeper into this?<\/strong>\n<ul>\n<li><strong>Answer (Lynn):<\/strong> In some contexts, traditional methods are the default since they are what most people are aware of. It is possible that knowledge around modern methods is low, but it would be important to see data around specific methods in those particular countries. Social norms, access issues, and other factors are also important to explore further by the specific setting. SBC interventions could help address this, once you know what the foundation is.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: What are gender synchronized approaches, and why are they important?<\/strong>\n<ul>\n<li><strong>Answer (Joanna):<\/strong> This means working with both men and women in a coordinated way. Sometimes programs target just men or just women, and there can be a disconnect between the family planning information that women and men are getting. A gender synchronized approach can work to ensure that all people are getting the same information.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: We heard a lot about \u201cnudging\u201d\u2014is this related to SBC or is it a separate approach?<\/strong>\n<ul>\n<li><strong>Answer (Joanna):<\/strong> Nudging stems from behavioral economics, which influences SBC. It is looking at small actions that can push someone towards a behavior, if they already have an intention. It can be a mental nudge around knowledge, or a physical nudge to make choices more easily available. It stems from the idea of making something a bit easier to choose a specific family planning option.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: How can the technology that Laraib shared have more reach in the urban poor communities in Pakistan?<\/strong>\n<ul>\n<li><strong>Answer (Laraib):<\/strong> Even in urban slums, many young people have access to the internet. There are also low-tech solutions used in areas where people lack access\u2014this can include books, theater programs, in-person training, etc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span style=\"text-decoration: underline\">Webinar on Social Norms HIP<\/span><\/h3>\n<p><em>\u201cIt\u2019s really important when you\u2019re working on a social norms program to go back to [the question of] what are the norms and what are the reference groups that influence the behavior you\u2019re interested in\u2014for men, women, and couples.\u201d<\/em><br \/>\n<em>\u2013Rebecca Lundgren, Center on Gender Equality and Health, University of California at San Diego<\/em><\/p>\n<p><em>\u201cAt the beginning [of the T\u00e9kponon Jikuagou program], many people didn\u2019t go to the health center, so we planned our [social norms intervention]. At the end, we had many people who had visited the health center.\u201d<\/em><br \/>\n<em>\u2013Mariam Diakite, T\u00e9kponon Jikuagou<\/em><\/p>\n<p><strong>Key information:<\/strong><\/p>\n<ul>\n<li>This practice is defined as the implementation of interventions that address social norms to support an individual\u2019s or couple\u2019s decision-making power to meet their reproductive intentions.<\/li>\n<li>Social norms define acceptable and appropriate actions within a given community or group, and are sustained and enforced by people whose opinions or behaviors matter to an individual (e.g., sexual partners, friends, peers, family members, religious or community leaders).<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/www.fphighimpactpractices.org\/on-social-norms-promoting-community-support-for-family-planning\/\" target=\"_blank\" rel=\"noopener\">webinar<\/a> took place on May 31, 2023 and included the following:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_accordion wpb_content_element  not-column-inherit\" data-collapsible=\"\" data-vc-disable-keydown=\"false\" data-active-tab=\"1\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#highlights-from-the-presentation\">Highlights from the presentation<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><strong>Rebecka Lundgren:<\/strong>\n<ul>\n<li>Social norms are not the same as attitudes. Attitudes are internally driven (\u201cwhat I believe\u201d), while norms are externally driven (\u201cwhat others expect of me\u201d).<\/li>\n<li>It is crucial to address social norms, because they often play a critical role in preventing women and men from acting on their reproductive intentions. Evidence shows that social norms affect couples\u2019 communication about contraception, fertility intentions, and contraceptive use. They can also facilitate or hinder the access of family planning.<\/li>\n<li>A number of interventions have successfully addressed social norms and increased use of voluntary contraception, including: multiple channels of communication; reflective dialogues; mass media; interpersonal communication; and text messaging.<\/li>\n<li>The <a href=\"https:\/\/www.irh.org\/interventions\/terikunda-jekulu\/\" target=\"_blank\" rel=\"noopener\">T\u00e9kponon Jikuagou<\/a> program worked through social connections to reduce the barriers that lead to unmet need for contraception. The program used social mapping, community radio, and referrals to health providers.<\/li>\n<li>This led to effects on both social norms and contraceptive use. For example, men who heard the radio broadcasts were more likely to believe their peers use contraception and were more confident to do so themselves. Also, the percentage of women and men using a contraceptive method almost doubled in less than a year.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Mariam Diakite:<\/strong>\n<ul>\n<li>Social norms mapping in 10 countries in Francophone West Africa identified gender norms as the most common type of norms, followed by those related to reproductive health and family planning.<\/li>\n<li>The T\u00e9kponon Jikuagou program addressed a number of norms\u2014including community beliefs, gender norms, and norms around fertility.<\/li>\n<li>Program implementation components included social mapping, reflective dialogues, influential individuals, radio, and family planning providers. Norm shifting components were conducted at the community, interpersonal, and individual levels.<\/li>\n<li>This program showed that SBC strategies based on diffusion through social networks reduced gender and other social barriers to family planning use.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_accordion_section group\">\n\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#highlights-from-the-qa\">Highlights from the Q&amp;A:<\/a><\/h3>\n\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><strong>Question: In the T\u00e9kponon Jikuagou intervention, were there always signpost referral to services in the dialogue and radio programs?<\/strong>\n<ul>\n<li><strong>Answer (Rebecca):<\/strong> Yes, in any social norms program, there is usually a parallel effort to make sure that the services offered are high-quality and accessible. T\u00e9kponon Jikuagou included efforts to strengthen services, and included a services card\/coupon.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: How have the projects managed group dynamics? Have they been able to keep the group together through the whole project?<\/strong>\n<ul>\n<li><strong>Answer (Mariam):<\/strong> We did a mapping to select existing groups\u2014we did not create new groups. We involved\u2014community members, including women and youth leaders, village chiefs, teachers, etc.\u2014who could represent the culture of the community. We had criteria to identify the most influential participants who can help catalyze discussions.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: Can you comment on embedding implementation science in T\u00e9kponon Jikuagou and other SBC interventions?<\/strong>\n<ul>\n<li><strong>Answer (Rebecca):<\/strong> This was an implementation science project. We began with social network research to inform the interventions. We also used responsive feedback to improve and guide what we did along the way. This implementation science approach made the project successful.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: What was the impact of T\u00e9kponon Jikuagou on modern contraceptive prevalence or other family planning outcomes? And how did you measure your results and documenting results of norms interventions?<\/strong>\n<ul>\n<li><strong>Answer (Rebecca):<\/strong> Our survey was our most important instrument to compare differences in contraceptive use and social norms (baseline\/endline and control\/intervention). The percentage of women and men using contraception doubled in less than a year. We asked a lot of questions about exposure to the intervention to tease out intervention component results. We had significant positive effects on both men and women, but the results were different. Our <a href=\"https:\/\/irh.org\/wp-content\/uploads\/2016\/04\/Tekponon_Jikuagou_Final_Pilot_Report.pdf\" target=\"_blank\" rel=\"noopener\">final report<\/a> is available online.<\/li>\n<li><strong>Answer (Mariam):<\/strong> For the radio program, we measured the number of people who called and asked questions. We found that more men called than women. But when we took data, we found that women listened to the radio program too, but they didn\u2019t have the means to call into the show. We also distributed invitation cards and went back to collect them\u2014and collected data in the process.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Question: Are there any tips to share in terms about male engagement?<\/strong>\n<ul>\n<li><strong>Answer (Rebecca):<\/strong> It is important to first understand men\u2019s motivations and barriers are\u2014and what their norms are. There are often different norms that influence men and women, and their reference groups are different.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Additional resources highlighted in the webinar series:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/my.knowledgesuccess.org\/20-essential-resources-social-norms-family-planning\" target=\"_blank\" rel=\"noopener\">20 Essential Resources on Social Norms and FP<\/a><\/li>\n<li><a href=\"https:\/\/www.irh.org\/social-norms-exploration\/\" target=\"_blank\" rel=\"noopener\">The Social Norms Exploration Tool (SNET)<\/a><\/li>\n<li><a href=\"https:\/\/breakthroughactionandresearch.org\/getting-practical-tool\/\" target=\"_blank\" rel=\"noopener\">Getting Practical: Integrating Social Norms into Social and Behavior Change Programs<\/a><\/li>\n<li><a href=\"https:\/\/breakthroughactionandresearch.org\/wp-content\/uploads\/2020\/10\/Taxonomy-for-Social-Norms-OP-Countries.pdf\" target=\"_blank\" rel=\"noopener\">A Taxonomy for Social Norms that Influence Family Planning in Ouagadougou Partnership Countries<\/a><\/li>\n<li><a href=\"https:\/\/www.fsnnetwork.org\/resource\/social-analysis-and-action-global-implementation-manual\" target=\"_blank\" rel=\"noopener\">Social Analysis and Action Global Implementation Manual<\/a><\/li>\n<li><a href=\"https:\/\/www.alignplatform.org\/fr\/la-communaute-dapprentissage-sur-les-normes-sociales-en-afrique-francophone\" target=\"_blank\" rel=\"noopener\">Social Norms Community of Practice for Francophone Africa<\/a><\/li>\n<li><a href=\"https:\/\/irh.org\/wp-content\/uploads\/2016\/04\/Tekponon_Jikuagou_Final_Pilot_Report.pdf\" target=\"_blank\" rel=\"noopener\">Tekponon Jikuagou Final Report<\/a><\/li>\n<li><a href=\"https:\/\/breakthroughactionandresearch.org\/guidance-on-sbc-for-fp-during-covid-19\/\" target=\"_blank\" rel=\"noopener\">Guidance on Social and Behavior Change for Family Planning During COVID-19<\/a><\/li>\n<li><a href=\"https:\/\/breakthroughactionandresearch.org\/wp-content\/uploads\/2020\/08\/BR-Activity-Brief-Costing-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">Making the Business Case for Investing in Social and Behavior Change Programming<\/a><\/li>\n<li><a href=\"https:\/\/www.unicef.org\/mena\/reports\/behavioural-drivers-model\" target=\"_blank\" rel=\"noopener\">The Behavioral Drivers Model<\/a><\/li>\n<li><a href=\"https:\/\/thecompassforsbc.org\/\" target=\"_blank\" rel=\"noopener\">The Compass for SBC<\/a><\/li>\n<li><a href=\"https:\/\/behaviorchangeimpact.org\/\" target=\"_blank\" rel=\"noopener\">Behavior Change Impact Databases<\/a><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The HIPs Partnership in collaboration with the IBP Network recently hosted a three-part webinar series to highlight three recently-published High Impact Practice (HIP) briefs on Social and Behavior Change (SBC) for family planning. 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