{"id":6162,"date":"2022-06-09T14:02:52","date_gmt":"2022-06-09T14:02:52","guid":{"rendered":"https:\/\/kmtraining.org\/less-is-more-tips-for-communicating-family-planning-data-online\/"},"modified":"2026-06-08T20:15:19","modified_gmt":"2026-06-08T20:15:19","slug":"less-is-more-tips-for-communicating-family-planning-data-online","status":"publish","type":"post","link":"https:\/\/kmtraining.org\/fr\/less-is-more-tips-for-communicating-family-planning-data-online\/","title":{"rendered":"Less is More: Tips for Communicating Family Planning Data Online"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Most of our information gathering happens online. Family planning (FP) and reproductive health (RH) programs usually have access to large amounts of data, which can be time-consuming and difficult to sift through. So how might we best share data online, in ways audiences can absorb and understand?<\/p>\n<p>On May 10, 2022, Knowledge SUCCESS hosted a webinar to review common behaviors we see among web users and why they matter for communicating about data. In the webinar, we shared a case study of a recent Knowledge SUCCESS activity (&#8220;<a href=\"\/fr\/connecting-the-dots\/\" target=\"_blank\" rel=\"noopener\">Connecting the Dots<\/a>&#8220;) that included a lot of data about the impacts of COVID-19 on FP use and programs. Taking you through our process, we highlighted key lessons that you can apply to your own data. Finally, we offered a practical skill shot session on how to share data online in interactive ways that are easy to understand and digest.<\/p>\n<p>Watch the full recording in <a href=\"https:\/\/www.youtube.com\/watch?v=AeSIyThAJyA\" target=\"_blank\" rel=\"noopener\">Anglais<\/a> ou <a href=\"https:\/\/www.youtube.com\/watch?v=s0XHkqwprxA\" target=\"_blank\" rel=\"noopener\">Fran\u00e7ais<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/online-data-webinar-presenters-1-1024x432-1.png\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"online-data-webinar-presenters-1-1024x432\" srcset=\"https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/online-data-webinar-presenters-1-1024x432-1.png 1024w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/online-data-webinar-presenters-1-1024x432-1-300x127.png 300w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/online-data-webinar-presenters-1-1024x432-1-768x324.png 768w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/online-data-webinar-presenters-1-1024x432-1-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Knowledge SUCCESS Presenters:<\/strong><\/p>\n<ul>\n<li><strong>Anne Kott<\/strong>, Senior Program Officer at the Johns Hopkins Center for Communication Programs<\/li>\n<li><strong>Catherine Packer<\/strong>, Senior Research Associate at FHI 360<\/li>\n<li><strong>Sophie Weiner<\/strong>, Program Officer at the Johns Hopkins Center for Communication Programs<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 30px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Part 1: Online Behaviors and Why They Matter<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Three things to remember about Internet users<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=286\" target=\"_blank\" rel=\"noopener noreferrer\">4:46<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ms. Kott shared three things to keep in mind when sharing information online.<\/p>\n<p>First, Internet users are <strong>foragers<\/strong>. Most people go to Google first\u2014and this is true in any part of the world. They type in a search term, go to a webpage, get what they need, and come back to Google. The theory to describe this is information foraging. Information foraging explains why people don\u2019t scroll mindlessly or click on every single link: because they attempt to maximize their rate of gain and get as much relevant information in as little time as possible.<\/p>\n<p>Second, online content has become <strong>really comprehensive<\/strong>. News articles now come with supplemental content like videos or photo galleries, and there has been an explosion of interactive content. In their everyday lives, people are looking at highly engaging, thorough content, and they bring those expectations with them to work. When those expectations aren\u2019t met, they are more likely to leave a webpage quickly, without fully processing its information.<\/p>\n<p>Third, when you\u2019re designing content online, it\u2019s vital to think about <strong>people as people<\/strong>, not as their title or profession. It\u2019s very natural, especially when communicating something technical like family planning data, to think of our peers in their professional capacity. That thinking brings some assumptions along with it\u2014that we can use highly technical language, that we can present a lot of information and they will be able to process it, and that they want all that information. But that\u2019s not the case. People working in FP\/RH are bombarded with information every day, and we\u2019re exhausted from pandemic-related burdens in our work and personal lives. These factors have a real impact on how much we\u2019re able to do and focus on in a workday. And you absolutely need to account for that as you share information online.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>How people read online<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/www.youtube.com\/watch?v=AeSIyThAJyA?&amp;t=1225\" target=\"_blank\" rel=\"noopener noreferrer\">9:30<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW18239694 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18239694 BCX0\">Ms. Kott shared several statistics about how people process information <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">online. <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">First, <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">they <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">don\u2019t read thoroughly. 80% of web users scan content. Less than 20% read word for word. <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">Second, they don\u2019t scroll that far. Think about what you see on your computer screen right now. Everything in that box<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\"> est<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\"> a screenful of content. If you scroll down, you\u2019ll see another screenful of content. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW18239694 BCX0\">Eyetracking<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\"> data <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">show<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\"> that 75% of viewing time is spent in the first two screenfuls of scrolling. <\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">Finally, people value easy reading. Text that is concise, scannable<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">,<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\"> and objective gets more than twice as much reader engagement. Ms. Kott emphasized that t<\/span><span class=\"NormalTextRun SCXW18239694 BCX0\">hese insights apply equally to our FP\/RH community as to the general public, despite how technically focused we are.<\/span><\/span><span class=\"EOP SCXW18239694 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Designing for accessibility<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=764\" target=\"_blank\" rel=\"noopener noreferrer\">12:44<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>When we talk about creating an <strong>accessible<\/strong> web experience, we typically mean improving usability for people who may have vision or hearing impairments, motor impairments that impact their ability to use a mouse, or a cognitive condition that causes an inability to focus on large amounts of information.<\/p>\n<p>Visual hierarchy is an important component of accessibility. Having a clear visual hierarchy on the page helps users more easily understand how to navigate it. Visual cues are the elements that subtly draw attention to areas of importance and help users interact with the site. Think of an arrow directing you to scroll down the page, or a plus sign that indicates you can expand a block to see more content.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/visual-hierarchy-hubspot-1024x667-1.png\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"visual-hierarchy-hubspot-1024x667\" srcset=\"https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/visual-hierarchy-hubspot-1024x667-1.png 1024w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/visual-hierarchy-hubspot-1024x667-1-300x195.png 300w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/visual-hierarchy-hubspot-1024x667-1-768x500.png 768w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/visual-hierarchy-hubspot-1024x667-1-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Things like color contrast, line height and spacing, and not including substantive text in an image file (because a screen reader is unable to pick up that text) are all factors that make it easier for many people living with disabilities to scan a page.<\/p>\n<p>Finally, Internet speed affects how quickly computers can download information. When you add animation or interaction to a webpage, it adds more elements for someone\u2019s computer to download, so you want to find the right balance. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Part 2: Case Study of &#8220;Connecting the Dots&#8221;<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Background on Connecting the Dots<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=893\" target=\"_blank\" rel=\"noopener noreferrer\">14:53<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ms. Packer introduced <a href=\"\/fr\/connecting-the-dots\/\" target=\"_blank\" rel=\"noopener\">Connecting the Dots<\/a>, an interactive website feature exploring the impact of COVID-19 on FP in Africa and Asia, launched by Knowledge SUCCESS in January 2022. The goal was to document the impacts of COVID-19 on FP users and programs in a way that is accessible and engaging for program managers and technical advisors. Knowing that people are very busy, the team created Connecting the Dots to distill a large amount of information into something easy to understand and offering different levels of detail, depending on what users were looking for, all in one place.<\/p>\n<p>Connecting the Dots sought to answer the following questions:<\/p>\n<ul>\n<li>Did pregnancy intentions or contraceptive use change due to COVID-19?<\/li>\n<li>Were women able to access family planning services during the pandemic?<\/li>\n<li>How did family planning programs respond?<\/li>\n<li>What lessons can be applied to future pandemics or crisis situations?<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Process for creating Connecting the Dots: from analysis to design<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=1329\" target=\"_blank\" rel=\"noopener noreferrer\">22:09<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ms. Packer discussed the process for selecting the data, indicators, and program experiences to highlight in Connecting the Dots. Initially, compiling information and conducting data analysis resulted in a 30-page text document. Ms. Packer walked through each main section of Connecting the Dots to show before-and-after images of how the information was condensed and translated into an online format.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/condensing-data-example-1024x503-1.png\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"condensing-data-example-1024x503\" srcset=\"https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/condensing-data-example-1024x503-1.png 1024w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/condensing-data-example-1024x503-1-300x147.png 300w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/condensing-data-example-1024x503-1-768x377.png 768w, https:\/\/kmtraining.org\/wp-content\/uploads\/2022\/06\/condensing-data-example-1024x503-1-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>She highlighted interactive charts using Performance Monitoring for Action (PMA) survey data for four key FP indicators overlaid on country-specific COVID-19 contextual information. She discussed the process for selecting successful program adaptations and how to handle the collected information, which resulted in three downloadable case studies:<\/p>\n<ul>\n<li><a href=\"https:\/\/knowledgesuccess.org\/wp-content\/uploads\/2022\/01\/Connecting-the-Dots-FP-Adaptations-Cote-dIvoire.pdf\" target=\"_blank\" rel=\"noopener\">A radio campaign in C\u00f4te d\u2019Ivoire<\/a> implemented by Breakthrough ACTION and West Africa Breakthrough ACTION (WABA)<\/li>\n<li><a href=\"https:\/\/knowledgesuccess.org\/wp-content\/uploads\/2022\/01\/Connecting-the-Dots-FP-Adaptations-Madagascar1.pdf\" target=\"_blank\" rel=\"noopener\">Remote supervision for self-injection of DMPA-SC in Madagascar<\/a> with the Madagascar Ministry of Health and the DMPA-SC Access Collaborative, implemented by PATH and JSI<\/li>\n<li><a href=\"https:\/\/knowledgesuccess.org\/wp-content\/uploads\/2022\/01\/Connecting-the-Dots-FP-Adaptations-Nepal.pdf\" target=\"_blank\" rel=\"noopener\">Efforts to resume family planning service provision in Nepal<\/a> with the Family Planning Association of Nepal (FPAN)<\/li>\n<\/ul>\n<p>Acknowledging that some people just want the highlights, the Key Implications section was designed to be a standalone synthesis of the most relevant findings, with questions and short, direct responses. Since we know that other people want more information, additional resources include a downloadable <a href=\"https:\/\/knowledgesuccess.org\/wp-content\/uploads\/2022\/01\/Connecting-the-Dots-COVID-Contraceptive-trend-data-with-dates.xlsx\" target=\"_blank\" rel=\"noopener\">PMA data worksheet<\/a>, an <a href=\"https:\/\/www.fpinsight.org\/collection\/60a81ffd2ce66100085beeef\" target=\"_blank\" rel=\"noopener\">FP insight Connecting the Dots collection<\/a>, et <a href=\"https:\/\/www.youtube.com\/watch?v=GrsAbHQvXnw\">webinar recordings<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Accessibility and analytics<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=1888\" target=\"_blank\" rel=\"noopener noreferrer\">31:28<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ms. Kott discussed how Knowledge SUCCESS took accessibility into account when designing Connecting the Dots, referring back to concepts from her first section including clear page hierarchy, consistent design clues (such as a plus sign consistently meaning click-to-expand), color contrast, line height and spacing, and page load time.<\/p>\n<p>Many people think that once a product is published, it\u2019s done. However, monitoring is important for informing improvements. Ms. Kott discussed the analytics that we collected for Connecting the Dots, and some design changes made in response to these analytics to help increase user engagement. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Final reflections<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=2760\" target=\"_blank\" rel=\"noopener noreferrer\">37:46<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ms. Packer shared some final reflections for others considering sharing data online:<\/p>\n<ul>\n<li>Developing interactive web experiences is time-intensive, from compiling, analyzing, and writing the copy, to finalizing the layout and design and launching the site.<\/li>\n<li>You need less than you think. This is the hardest part, especially when you are connected to the data or want to show the big picture.<\/li>\n<li>Other knowledge management solutions, such as FP insight or a webinar, can be useful for sharing \u201coverflow\u201d information.<\/li>\n<li>It\u2019s important to determine the best way to visualize the data completely and accurately, without overwhelming the viewer.<\/li>\n<li>Including a standalone highlights section allows users with limited time to review all the main points.<\/li>\n<li>Using analytics and making changes to a product can support greater engagement.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>Part 3: Skill Shot: Developing Visual Content to Share Data Online<\/h2>\n<p>In this section of the webinar, Sophie Weiner offered concrete tips for developing effective online visual content. Three of the most common reasons to create visual content are to build awareness about an issue or organization, to connect people to information, and to encourage them to take action. It\u2019s important to be clear and practical in what you are asking users to do with the information in your digital content.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Types of digital visual content<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=3238\" target=\"_blank\" rel=\"noopener noreferrer\">53:58<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Data visualizations, infographics, and interactive web experiences are three different tools for sharing data online in a visually engaging digital format. Understanding the strengths of each format will help you choose the right approach for your audience.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper\"><\/div><figcaption class=\"vc_figure-caption\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Steps to developing digital visual content<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=3377\" target=\"_blank\" rel=\"noopener noreferrer\">56:17<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>1. <strong>Strategize<\/strong>: Use a content brief to identify strategic elements, such as the \u201cWho, What, Why.\u201d<\/p>\n<ul>\n<li>WHO is the audience of this piece?<\/li>\n<li>WHAT are your key messages?<\/li>\n<li>WHY are you creating this piece?<\/li>\n<\/ul>\n<p>2. <strong>Conceptualize<\/strong>: Gather information for your content and think about how to present it.<\/p>\n<ul>\n<li>What kind of piece is this?<\/li>\n<li>What\u2019s the best way to present this information?<\/li>\n<li>What kind of additional research needs to be done?<\/li>\n<li>What visuals will best complement the data\/information?<\/li>\n<\/ul>\n<p>3. <strong>Create<\/strong>: Write the copy and lay out the design.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Tips and tricks<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 10px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_do_message\" ><div class=\"vc_message_box-icon\"><i class=\"fas fa-video\"><\/i><\/div><p>Watch now: <a href=\"https:\/\/youtu.be\/AeSIyThAJyA?t=3660\" target=\"_blank\" rel=\"noopener noreferrer\">1:01:00<\/a><\/p>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The following tips for creating visual content to share data online are backed by behavioral economics principles:<\/p>\n<ol>\n<li><strong>Choose the right tone and style<\/strong>. Audiences are most likely to interact with information that is most relevant and clearly valuable to them.<\/li>\n<li><strong>Use clear, noticeable headings and subheadings<\/strong> to break up content, label sections, and keep the content short and sweet to reduce cognitive overload. We also suggest using the methods of <a href=\"https:\/\/insight.kellogg.northwestern.edu\/article\/do-people-understand-your-data-visualizations\" target=\"_blank\" rel=\"noopener\">decluttering and focusing<\/a> to help your audience more easily process the data and information.<\/li>\n<li><strong>Use a visual hierarchy<\/strong> to place the most important information up front. <a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-hierarchy\" target=\"_blank\" rel=\"noopener\">Visual hierarchy in web design<\/a> creates a structure that facilitates understanding and guides the user. According to the <a href=\"https:\/\/pdf.usaid.gov\/pdf_docs\/PA00X1K6.pdf\" target=\"_blank\" rel=\"noopener\">primacy bias principle<\/a>, we are most likely to remember information that is presented first.<\/li>\n<li><strong>Employ formatting techniques like bulleted lists and bold text<\/strong> to allow the eye (or a screenreader) to focus on the most important information. When confronted with too many choices, users experience \u201cchoice overload\u201d and may put off making a choice altogether\u2014like the choice to engage with your content.<\/li>\n<li><strong>Point readers towards interactive elements<\/strong> by providing directional text or arrows so that they understand how to engage with your content. This eliminates the problem of \u201chassle factors\u201d\u2014in this case, the hassle of figuring something out on their own.<\/li>\n<li><strong>Provide a clear call to action<\/strong>. Make sure that your call to action uses active language, is visually clear, and is easy to find. Use design elements to make it stand out, perhaps by adding contrast and white space.<\/li>\n<\/ol>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Interested in further reading about the behavioral underpinnings of knowledge management and knowledge exchange? Try these posts:<\/em><\/p>\n<ul>\n<li><a href=\"\/fr\/2019\/11\/19\/how-people-find-share-knowledge-family-planning-busara\/\">How People Find and Share Knowledge<\/a><\/li>\n<li><a href=\"\/fr\/2020\/09\/04\/webinar-recap-knowledge-management-through-a-behavioral-economics-lens\/\">Knowledge Management through a Behavioral Economics Lens<\/a><\/li>\n<li><a href=\"\/fr\/2021\/05\/18\/addressing-cognitive-overload-and-choice-overload\/\">Addressing Cognitive Overload and Choice Overload<\/a><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 20px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How do common web user behaviors affect how people find and absorb knowledge? What did Knowledge SUCCESS learn from developing an interactive website feature presenting complex family planning data? How can you apply these learnings in your own work? This post recaps a May 2022 webinar with three sections: Online Behaviors and Why They Matter; Case Study: Connecting the Dot; and a Skill Shot: Developing Visual Content for the Web.<\/p>","protected":false},"author":6,"featured_media":6009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[61,282,80,91],"tags":[72,73,105,211],"class_list":["post-6162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fp-rh","category-km-mobilize-and-monitor","category-knowledge-management","category-measurement","tag-behavioral-economics","tag-behavioral-science","tag-knowledge-marketing","tag-webinar-recap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Less is More: Tips for Communicating Family Planning Data Online<\/title>\n<meta name=\"description\" content=\"Communicating data online? 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