{"id":5226,"date":"2020-11-12T16:02:11","date_gmt":"2020-11-12T16:02:11","guid":{"rendered":"https:\/\/kmtraining.org\/program-briefs-changing-attitudes-to-shift-contraceptive-demand\/"},"modified":"2020-11-12T16:02:11","modified_gmt":"2020-11-12T16:02:11","slug":"program-briefs-changing-attitudes-to-shift-contraceptive-demand","status":"publish","type":"post","link":"https:\/\/kmtraining.org\/fr\/program-briefs-changing-attitudes-to-shift-contraceptive-demand\/","title":{"rendered":"Program Briefs: Changing Attitudes to Shift Contraceptive Demand"},"content":{"rendered":"
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Transform\/PHARE<\/a> (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, C\u00f4te d\u2019Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP\/RH) care.<\/p>\n

A series of process and technical briefs capture PHARE\u2019s experience \u2013 the successes and failures over the project\u2019s five-year lifespan \u2013 presenting considerations for application in future FP\/RH social behavior change (SBC) programs.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Click on the green bars below to discover the briefs.<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n

When we understand our audiences, we can tailor programs to speak directly to their needs. How can we segment our populations \u2013 and what benefit can programs derive?<\/h4><\/i><\/div>

PHARE\u2019s work in C\u00f4te d\u2019Ivoire and Niger demonstrates how audience segmentation helps implementers to better understand the attitudes, behaviors, needs and desires of consumers beyond their demographic characteristics \u2013 including identifying those most likely to change their attitudes or behaviors around FP\/RH. As the PHARE team learned: merely providing information about FP\/RH does not guarantee behavior change.<\/p>\n<\/div><\/div>

What is data segmentation?<\/h4><\/i><\/div>

Start by reading this<\/strong> process brief<\/strong><\/a>.<\/p>\n

Then, explore this<\/strong> technical brief<\/strong><\/a> to dive deeper into why and how teams can look beyond demographic indicators (such as age, gender, and marital status) to identify segments by using values, beliefs, and religious, economic and social backgrounds to tailor FP\/RH work.<\/p>\n<\/div><\/div>

How can SBC campaigns break down the barriers between consumers and their FP\/RH choices?<\/h4><\/i><\/div>

Ce technical brief<\/a><\/strong> provides country examples, best practices, and lessons for engaging key secondary audiences and influencing social norms.<\/p>\n<\/div><\/div>

How can we leverage existing and emerging technologies to reach young people with FP\/RH information?<\/h4><\/i><\/div>

From applying interactive voice responses (IVR) to social media channels like Facebook, digital platforms allow programs to meet consumers exactly where they are with tailored FP\/RH information.<\/p>\n

Ce process brief<\/a><\/strong> documents the challenges and benefits of using technology in building support for FP \u2013 offering a case study of PHARE\u2019s experience using an interactive comic book, radio services and IVR to engage young people in FP\/RH conversations.<\/p>\n<\/div><\/div>

How can we break down power dynamics to drive program success?<\/h4><\/i><\/div>

Continuous programmatic adaptations are key to addressing gender and power dynamics that arise from design through delivery and scale.<\/p>\n

Ce process brief<\/a><\/strong> charts how PHARE, through its Human Centered Design process unearthed and responded to the power dynamics as a first step to priming the project for success.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Questions? Drop Beth Brogaard (BBrogaard@psi.org<\/a>) a note!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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The Transform\/PHARE project was made possible by the generous support of the American people through the United States Agency for International Development (USAID). This blog was prepared by PSI for USAID, Contract No: AID-OAA-TO-15-0037. The contents are the sole responsibility of PSI and do not necessarily reflect the views of USAID or the United States Government.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

When it comes to family planning and reproductive health (FP\/RH) programming, encouraging behavior change starts by understanding what shapes consumer decisions. Because when we truly understand the core attitudes that influence \u2013 and at times, limit \u2013 how people perceive contraception, we can better design and deliver solutions that serve their needs.<\/p>","protected":false},"author":12,"featured_media":5227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[259,260,261,63,61,90,218,233,77,196],"tags":[52,73,175,75,82,262,199],"class_list":["post-5226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-benin","category-burkina-faso","category-cote-divoire","category-equity-and-empowerment","category-fp-rh","category-fp-rh-programs","category-niger","category-program-design","category-service-delivery","category-west-africa","tag-access","tag-behavioral-science","tag-equity-and-empowerment","tag-human-centered-design-hcd","tag-method-choice","tag-social-and-behavior-change-sbc","tag-west-africa"],"yoast_head":"\nProgram Briefs: Changing Attitudes to Shift Contraceptive Demand - Knowledge Management Training Package<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kmtraining.org\/fr\/program-briefs-changing-attitudes-to-shift-contraceptive-demand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Program Briefs: Changing Attitudes to Shift Contraceptive Demand - Knowledge Management Training Package\" \/>\n<meta property=\"og:description\" content=\"When it comes to family planning and reproductive health (FP\/RH) programming, encouraging behavior change starts by understanding what shapes consumer decisions. 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