Storytelling © 2016 David Alexander, CCP

© 2016 David Alexander, CCP

This module provides an overview of storytelling as a knowledge management approach. Stories can be an effective and memorable way to share tacit, experiential knowledge with our audiences. While data and evidence are essential to knowledge-sharing, stories can bring data to life by shedding light on the human experience. While much of the practical knowledge in this module is informed by K4Health’s experience leading the global Family Planning Voices initiative with FP2020, these fundamental storytelling tips and tools are applicable to many forms of storytelling and useful for knowledge management, communications, and advocacy professionals in a range of sectors.

Specifically, this module covers:

  • The rationale for using storytelling as a knowledge-sharing approach
  • Examples of effective, evidence-based storytelling initiatives
  • Elements of effective storytelling
  • Common storytelling pitfalls
  • Ethics
  • The art of the interview: essential tips
  • The art of photography: essential tips
  • Understanding the audience
  • Crafting the story